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ВажливеDevelopment practice5 min read

How to prepare a website brief: a client checklist

What to prepare before starting to get an accurate estimate, the right structure and a predictable result.

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Start with the goal: what should change after launch — more leads, sales, trust, automation or easier team work. Then describe the audience, services, geography, languages and desired user action.

Collect examples you like, but do not copy them mechanically. Separate desired features from must-haves, set priorities and plan a budget for support and growth after launch.

Сильний цифровий продукт починається з правильної задачі, а не з кількості сторінок.
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